K-12 Enrollment Marketing: Essential Tips to Telling Your School’s Story

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Picture this: Parents sitting at their computer, surrounded by a stack of glossy viewbooks and inundated with emails from school admissions directors, each claiming to offer the ideal educational experience for their child. As they navigate…
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Chartwell Agency Offers Colleges Insight on FAFSA Communications

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, provided colleges and universities with communications strategies and tactics to assist them through the uncertainty surrounding the Free Application for Federal…
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Emotional Branding – How to Win Your Patient’s Hearts

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The most loyal customers are the ones that love you. They chose you because of how you make them feel and that feeling is uniquely associated to your product, service, or organization. It’s almost impossible for a competitor to replicate…
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Chartwell Agency Develops Regional Overview for Rockford’s Economic Development Organization

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed a Regional Overview for the Rockford Area Economic Development Council (RAEDC) – now the Greater Rockford Chamber of Commerce (GRCC). GRCC…
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Strategic Marketing Moves for Economic Development Organizations in 2024

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As we enter 2024, experts predict a tumultuous economic landscape that could bring new challenges to businesses. With those, opportunities arise for economic development agencies to enhance their marketing and communication efforts to better…
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Manufacturing Matters: 5 Tactics to Use During Manufacturing Awareness Month

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Over the past two years at Chartwell, I’ve had the privilege of leading our economic development vertical. Along with that opportunity comes the honor of getting to know manufacturers and economic development engines across the country.Manufacturing…
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Website Best Practices for Economic Development Organizations

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Recently, we did a deep dive into the country’s 25 fastest-growing communities, specifically, how their chambers and economic development organizations represented themselves through their virtual front door: their websites. While each approached…
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Top 5 Ways Digital Advertising Can Increase Your School’s Enrollment

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Whether you are in the marketing/communications department of a private or public K-12, a two-year community college, or a four-year college or university, your school's digital advertising strategy is a crucial part of your overall marketing…
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Tips for Credit Union Marketing Teams to Boost Brand and Business

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We just wrapped up an amazing week in Nashville for the 2023 Marketing Association of Credit Unions (MAC) Conference. The annual event brings together credit union marketing teams from across the country to network, learn from industry…

Social Media for Banks and Credit Unions

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https://youtu.be/R6YO0kxTxls Strategies to grow digitally and boost ROI Is your bank or credit union using social media effectively? As the financial industry continues to grow digitally, it’s critical to strategically use social media…