forklift in warehouse with supply chain images overlaid on it

Economic Development Marketing: How Supply Chains Mirror Marketing Plans

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In a world where connections are key, the parallels between a supply chain and a marketing plan are more profound than one might think. Just as a supply chain orchestrates the flow of goods and services across the world, your marketing plan…
5 international Hermes awrds

Chartwell Agency Earns Five International Hermes Creative Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently received five international Hermes Creative Awards from the Association of Marketing and Communication Professionals. Hermes Creative Awards is one of…

K-12 Enrollment Marketing: Essential Tips to Telling Your School’s Story

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Picture this: Parents sitting at their computer, surrounded by a stack of glossy viewbooks and inundated with emails from school admissions directors, each claiming to offer the ideal educational experience for their child. As they navigate…
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Chartwell Agency Offers Colleges Insight on FAFSA Communications

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, provided colleges and universities with communications strategies and tactics to assist them through the uncertainty surrounding the Free Application for Federal…
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Emotional Branding – How to Win Your Patient’s Hearts

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The most loyal customers are the ones that love you. They chose you because of how you make them feel and that feeling is uniquely associated to your product, service, or organization. It’s almost impossible for a competitor to replicate…
Regional Overview Collateral

Chartwell Agency Develops Regional Overview for Rockford’s Economic Development Organization

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed a Regional Overview for the Rockford Area Economic Development Council (RAEDC) – now the Greater Rockford Chamber of Commerce (GRCC). GRCC…
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Strategic Marketing Moves for Economic Development Organizations in 2024

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As we enter 2024, experts predict a tumultuous economic landscape that could bring new challenges to businesses. With those, opportunities arise for economic development agencies to enhance their marketing and communication efforts to better…
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Manufacturing Matters: 5 Tactics to Use During Manufacturing Awareness Month

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Over the past two years at Chartwell, I’ve had the privilege of leading our economic development vertical. Along with that opportunity comes the honor of getting to know manufacturers and economic development engines across the country.Manufacturing…
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Website Best Practices for Economic Development Organizations

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Recently, we did a deep dive into the country’s 25 fastest-growing communities, specifically, how their chambers and economic development organizations represented themselves through their virtual front door: their websites. While each approached…
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Top 5 Ways Digital Advertising Can Increase Your School’s Enrollment

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Whether you are in the marketing/communications department of a private or public K-12, a two-year community college, or a four-year college or university, your school's digital advertising strategy is a crucial part of your overall marketing…