Chartwell Logo Design: Keep it Simple

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As my teammate Jason Edlen wrote in his recent blog about logo design, a logo is just a small part of your overall brand but the impact it has on your business is huge. At Chartwell Agency we work hard to deliver our clients results that…

The ABC’s of School Branding Efforts that Make the Grade

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https://youtu.be/QnYLfCzkSK0 Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end.…

Know Your “Secret Sauce” – Craft Brand Messaging that Sets You Apart

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When people speak of their organization’s “brand,” they’re often referring to the logo or graphic identity, not the brand messaging behind it. At Chartwell Agency, we talk about “Brand” (with a capital “B”) being your organization’s…

Chartwell Agency Receives Eight Hermes Marketing Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight national awards in marketing and public relations. The Hermes Creative Awards are administered by the Association of Marketing and Communications…
WCAS website design different pages on smart phones

Chartwell Agency Completes Rebrand, New Website for Winnebago County Animal Services

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Chartwell Agency recently completed the rebrand and new website for Winnebago County Animal Services. Winnebago County Animal Services is a department of Winnebago County government covering more than 500 square miles and serving the more…

Chartwell Agency Wins Seven American Advertising Awards from AAF Northern Illinois

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Chartwell Agency recently won seven American Advertising Awards from the American Advertising Federation (AAF) Northern Illinois. The awards recognize area businesses and organizations for creative and marketing excellence. Chartwell was…
spring-cleaning

Polish your Marketing in Spring-Cleaning Efforts

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Every year around this time in the Midwest, I’m reminded that good things come to those who wait. And I’ve been waiting (somewhat patiently) for spring. It is arriving with green buds on trees, flowers poking through a brown ground, and…

Chartwell Agency Receives National Recognition with Five Service Industry Advertising Awards

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Chartwell Agency recently earned national recognition with five Service Industry Advertising Awards (SIAA). SIAA is the only advertising awards to specifically recognize the achievements of the service industry. Many other advertising awards…
NI ReACH website design on 2 monitors

Chartwell Agency Completes Rebrand, New Website for NI ReACH

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Chartwell Agency recently completed the rebrand, including a new website, for Northern Illinois Regional Affordable Community Housing (NI ReACH). NI ReACH, the new name for Winnebago County Housing Authority, was established in 1940 and…

Your Logo is More Than Just a Font

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We do a lot of brand work here at Chartwell Agency, and that includes refreshing an organization’s existing logo or designing a new logo altogether for a business. Regardless of the end goal, we always start with a thorough discussion…