Healthcare Marketing Plans: Five Essentials

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While healthcare marketing is unique and can be challenging, the key strategies organizations should consider in their healthcare marketing plans are much like other industries and there are several basics that all healthcare organizations…

Chartwell Super Bowl Ads Takeaways and Favorites

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It’s all about the Super Bowl ads! Some people watch the actual game, but for many of us in the marketing biz, the Super Bowl is, well, the Super Bowl of advertising. With big budgets and even bigger ideas, the world’s leading brands duke…

Celebrating 20 Years of Storytelling

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In 2022, Chartwell Agency will be celebrating its 20th year in business. It didn’t dawn on me until a team member mentioned it to me recently. How could that be? Didn’t I just establish PR Etc. – the precursor to our 2014 rebrand to Chartwell Agency – out of my home (at a time when working from home looked nothing like it does now)?

Chartwell Agency Named Agency of Record for Diamond Assets

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named as Agency of Record (AOR) by Diamond Assets, the most trusted Apple technology buyback partners in the nation. Located in Milton, Wisconsin,…

Combatting the Great Resignation: Tips for Marketing and Communications Teams

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In the most recent employment data from the U.S. Bureau of Labor Statistics, 4.3 million Americans quit their job in August 2021. This is a record-high rate, with the most people quitting their jobs in the south and Midwest regions of the country.…

Sift Through Outdated Marketing Efforts

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Chartwell Agency recently moved to a new office space (down the hall into a much sweeter suite!) and while it was a short physical move, there still was some extremely heavy work to do as we sifted through boxes of collateral, papers, tradeshow…

Chartwell Logo Design: Keep it Simple

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As my teammate Jason Edlen wrote in his recent blog about logo design, a logo is just a small part of your overall brand but the impact it has on your business is huge. At Chartwell Agency we work hard to deliver our clients results that…

The ABC’s of School Branding Efforts that Make the Grade

, , , , , Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end.…

Know Your “Secret Sauce” – Craft Brand Messaging that Sets You Apart

When people speak of their organization’s “brand,” they’re often referring to the logo or graphic identity, not the brand messaging behind it. At Chartwell Agency, we talk about “Brand” (with a capital “B”) being your organization’s…

Chartwell Agency Receives Eight Hermes Marketing Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight national awards in marketing and public relations. The Hermes Creative Awards are administered by the Association of Marketing and Communications…