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Content and Creative: Marketing’s Power Couple

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When it comes to power couples, content and creative are like the Bennifer or Brangelina of the marketing and communications world. They go hand in hand, but we’re guilty of crowning content king and relegating creative to a lesser royal…
social-media-strategy

Get Social: Tips for a Successful Social Media Strategy

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According to HubSpot’s annual, State of Marketing Report 2021, “the No. 1 way companies are approaching marketing is social media, suggesting that personalized marketing and conversational marketing is the preferred approach.” And according…

Olympic Marketing Trends: Gold Medal Strategies

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When it comes to Olympic marketing trends, there have been a few consistent themes that both the media coverage and advertisers have focused on: features with world famous athletes doing amazing things and telling stories of triumphs over adversity.…

The ABC’s of School Branding Efforts that Make the Grade

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https://youtu.be/QnYLfCzkSK0 Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end.…

Know Your “Secret Sauce” – Craft Brand Messaging that Sets You Apart

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When people speak of their organization’s “brand,” they’re often referring to the logo or graphic identity, not the brand messaging behind it. At Chartwell Agency, we talk about “Brand” (with a capital “B”) being your organization’s…

Chartwell Agency Receives Eight Hermes Marketing Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight national awards in marketing and public relations. The Hermes Creative Awards are administered by the Association of Marketing and Communications…
edgebrook-marketing-campaign

Chartwell Agency Launches Edgebrook Shopping Center Marketing Campaign “Everyday. Unexpected.”

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently launched Edgebrook Shopping Center’s marketing campaign “Everyday. Unexpected.” featuring Edgebrook’s merchants to position the unique mix and local…
holiday-social-media-fireworks

Fireworks Photos: Add Authenticity to Your Holiday Social Media Posts

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It’s that time of year: time to scroll through your social media feeds and see multiple threads of businesses posting stock fireworks photos from the internet. That is until now. With a little bit of planning, a camera or cell phone, a simple…

Chartwell Agency Hires Michael Laskonis as Senior Graphic Designer

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, today announced it has hired Michael Laskonis as Senior Graphic Designer for its growing design and video production team. In his role, he will work with Chartwell’s…

Become More Inclusive with Your Marketing Strategies

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Inclusivity helps you reach your audience and stand out from your competitors. With today’s society being more diverse and interconnected, it’s more important than ever to be thoughtful about your organization’s messages, images, voices,…