Rock Valley Credit Union Names Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Rock Valley Credit Union (RVCU), a Rockford-area independent financial institution that offers personal solutions for…

Is Your Marketing Plan Straight Out of a Horror Movie?

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Horror movies: some love them, others can’t get through one without covering their eyes. Either way, I think we can all agree that none of us can get through one without yelling or throwing the remote at the TV. Oftentimes, we are left scratching…

Edgebrook Shopping Center Selects Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Edgebrook Shopping Center, a Rockford original which serves as home to numerous local merchants including restaurants,…

Does Your Website Deserve a Raise?

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Your website is one of your hardest working customer service representatives. Available 24/7/365, it’s always ready to connect with your customers. When was the last time you gave your digital employee a performance review? Just like any…

Don’t Spread Your Marketing Message Too Thin

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It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When…

Keep Content Stress Free

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Back in my newspaper reporter days, I remember thinking everybody could write. I was surrounded by writers and writing every day. It wasn’t until I left and entered the communications/marketing world that I saw writing can cause serious…

The Top Tip to Best Position Your Brand Today…and Tomorrow

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It’s obvious. People are spending more time online today due to the pandemic and social distancing restrictions. And the trajectory of online engagement is expected to continue. Is your brand leaning into this trend? How can you best position…
studio GWA rebranding on tablet and business cards

Chartwell Agency Completes Brand Redesign for Studio GWA

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed its work on a brand redesign for Studio GWA. Studio GWA is a full-service architecture firm with a diverse portfolio in historic preservation,…

Design Trend Predictions for 2021

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It’s time to start looking to the future – and 2021 is poised to bring inspired design. Led by our aspirations, wishes and passions, design takes its cue from society. It’s emotional and fluid. For 2021, we predict that emerging design…

Continue to Prioritize Relationships This Year

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Marketers, like everyone else, have seen a lot of change over the course of the last six months. While strategies, tactics, and budgets have had to be flexible, one thing should have remained at the top of the priority list – relationships. In…