Does Your Website Deserve a Raise?

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Your website is one of your hardest working customer service representatives. Available 24/7/365, it’s always ready to connect with your customers. When was the last time you gave your digital employee a performance review? Just like any…

Don’t Spread Your Marketing Message Too Thin

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It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When…

Keep Content Stress Free

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Back in my newspaper reporter days, I remember thinking everybody could write. I was surrounded by writers and writing every day. It wasn’t until I left and entered the communications/marketing world that I saw writing can cause serious…

The Top Tip to Best Position Your Brand Today…and Tomorrow

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It’s obvious. People are spending more time online today due to the pandemic and social distancing restrictions. And the trajectory of online engagement is expected to continue. Is your brand leaning into this trend? How can you best position…
studio GWA rebranding on tablet and business cards

Chartwell Agency Completes Brand Redesign for Studio GWA

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed its work on a brand redesign for Studio GWA. Studio GWA is a full-service architecture firm with a diverse portfolio in historic preservation,…

Design Trend Predictions for 2021

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It’s time to start looking to the future – and 2021 is poised to bring inspired design. Led by our aspirations, wishes and passions, design takes its cue from society. It’s emotional and fluid. For 2021, we predict that emerging design…

Continue to Prioritize Relationships This Year

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Marketers, like everyone else, have seen a lot of change over the course of the last six months. While strategies, tactics, and budgets have had to be flexible, one thing should have remained at the top of the priority list – relationships. In…

Visual Investment: Great Images Tell Great Stories

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You’ve heard of the term return on investment (ROI) but get ready for ROVI (return on visual investment). As the world continues to battle the COVID-19 pandemic, we are all encouraged to limit our contact with others. Gone are the days that…

Humor in Pandemic Marketing? Consumers Look for a Lighter Side

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Nothing is funny about the pandemic. Numbers escalated, we stayed home. We all became employee/teacher/chef/sanitation engineers - simultaneously. Then glimmers of hope, small returns to normalcy before escalating numbers crept up again and…

Rebranding in a Pandemic? That Is the Question. What’s the Answer?

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During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in…