education marketing

No matter what level of education you are in, education marketing all comes down to one important piece: enrollment.

To acquire and retain quality students, your education marketing needs to be vibrant, innovative, and fresh. At Chartwell Agency, we have worked with all sorts of schools, from large public districts to private college-preparatory schools, and from regional universities to independent colleges. They all need the same thing from us, a marketing agency that can tell their story well.

With 20 years of marketing experience focused on the education industry, we understand that good schools with lively student populations don’t just happen, and that just placing ads in a newspaper or building a website is not going to help. Your academic institution needs to shine, and we have the experience and bandwidth to make that happen. Trust Chartwell to tell your story in the best way to the right people and help you to find and keep top-notch students.

Importance of Educational Marketing

Whether students are paying for their education or not, it is imperative that they feel a sense of ownership for their institution. Your students, their families, and the community need to feel pride and confidence in your school, and Chartwell can help you to create and send that message to your constituents. Celebrating your unique attributes is critical in education marketing. You need a strategy that is as unique as you are, and we will look at SEO, paid media, and website traffic to create a marketing strategy that is right for you. We will follow our tried-and-true techniques to create a marketing strategy that matches your style, keeping your institution’s story as our primary focus.

Research the parameters

At Chartwell, we make it our business to understand the educational landscape in which you are located, so that we can best serve your institution’s marketing needs. To position your educational institution effectively, we take the time to study your area, your competition, and your prospective students to make your school shine.

Customize the marketing

There is no “one-size-fits-all” in education marketing. In customizing the marketing strategy for your K-12 public, private or higher ed institution, our educational services can include:

An individualized, effective brand
A vibrant website landing page to encourage traffic
Innovative copy and creative use of color and design
Customize paid ad strategies for the desired audiences
Email automation to further communication and response

Initiate and enhance the campaign

At Chartwell, we will be with you every step of the way as we put your educational marketing plan into action. Our hard work and can-do attitude will get you moving, gain you viable leads, and create a campaign that will help you stand out from the crowd.

Develop leads

With an innovative marketing strategy in play, we will help you to develop leads so that you can attract quality students to your institution and retain them. Once they show an interest in your school, we will advise you on best practices of working with prospective students.

Manage student relationships

Even as we track the progress of your leads, we continue to keep tabs on them throughout all the stages of your application. Whether students are asking common questions or ready to enroll, Chartwell is here to take some of this burden off your hands.