Tag Archive for: Melissa Westphal
Ask the Right Questions to Get the Best Content
Blog, Marketing, Reputation Management
Developing a content plan helps keep your organization’s communications consistent and on track when workloads increase and times get hectic. But just getting started on a blog or an article can be a hurdle to following and fulfilling that…
Project Management: Following Up Means a Lot
Blog
Project management is one of those lifetime skills I’ll always need to and want to work on.
When I joined the Chartwell Agency team in 2017, I was impressed by some of the processes in place for working with our clients. Those include…
Tell a story that’s personal
Blog, Healthcare, Marketing
Storytelling has been on my mind the past two weeks.
That’s because my dad passed away April 25 after battling pancreatic cancer for about two years. I’m a writer by trade but nothing really prepares you for writing an obituary about…
Content Tips: Check and Recheck
Blog, Marketing
As I would yell questions across the newspaper newsrooms where I used to work, many a wise editor would respond with, “Look it up.”
In fact, I think that phrase harkens back to school librarians who would say the same thing to us as…
It’s Our First Vlog!
Blog, Digital Media, Video Production, VlogWelcome to 2021 and congratulations on making it through 2020.
If we haven’t said it lately, thank you for taking time to visit our website and check out our blog.
Hello to all the new visitors out there. If you’ve been here before, this particular blog might look a little different (spoiler – it’s the video).
Plan For The Unplanned In Healthcare
Blog, Healthcare, Marketing
The COVID-19 pandemic has both underscored the importance of healthcare and challenged it in unexpected ways this year.
Many hospitals and health systems were full of COVID patients and struggling with procuring personal protective equipment…
Keep Content Stress Free
Blog, Marketing
Back in my newspaper reporter days, I remember thinking everybody could write.
I was surrounded by writers and writing every day. It wasn’t until I left and entered the communications/marketing world that I saw writing can cause serious…
Commercials That Connect Still Need Action
Blog, Marketing
The best commercials spark conversation, and there’s a series of TV ads that still make me smile each time I see them and keep coming up in conversation with friends and family.
Those would be the “Dr. Rick” commercials for Progressive…
Proper Messaging Key for Return to In-person Patient Visits
Blog, Healthcare
We know COVID-19 restrictions and precautions are still in place, but most states are taking gradual steps to increase various activities that were disrupted by the pandemic.
Healthcare providers had to put a hard stop to elective procedures…
Tips for Messaging and Growing Telehealth
Blog, Healthcare
Brands and organizations have had to get creative during the COVID-19 pandemic to either keep delivering services or keep their names in front of people.
If your business didn’t have a large digital footprint before the coronavirus hit,…