In a world where connections are key, the parallels between a supply chain and a marketing plan are more profound than one might think. Just as a supply chain orchestrates the flow of goods and services across the world, your marketing plan serves as the conduit for connecting your brand with its audience. Foundation: Strategy […]
As we enter 2024, experts predict a tumultuous economic landscape that could bring new challenges to businesses. With those, opportunities arise for economic development agencies to enhance their marketing and communication efforts to better assist member organizations through what’s expected to be a challenging year. In times of economic downturns, the need for strategic investments […]
Over the past two years at Chartwell, I’ve had the privilege of leading our economic development vertical. Along with that opportunity comes the honor of getting to know manufacturers and economic development engines across the country. Manufacturing is behind the strength and vitality of our economy. Come every October, manufacturers have the chance to showcase […]
If you’re in economic development, you need to be using LinkedIn to network and connect, grow your brand, promote your offerings, and generate leads. All that sounds good, right? However, buying in and understanding why a platform that seems so stagnant can pay off for your company can be a hard sell. In fact, […]
I come to you today with advice I don’t want to give: How to market and communicate about your business during a looming recession. As we approach the new year, our country is also expecting an economic downturn that’s anticipated to impact jobs, GDP, business growth and development, and the workers at those companies. I […]
An integrated marketing approach is much like your Thanksgiving dinner table, with each side dish adding to the overall experience. While we approach the holiday, many people are also trying to prioritize what needs to be accomplished by the end of the year as well. In this blog, we’re tackling two major to-dos: Your grocery […]
A few weeks ago, my husband and I packed up our two kids and headed East for our annual family beach vacation in Delaware. We made our way through Chicago traffic, on to Indiana toward the Rust Belt and the Ohio and Pennsylvania turnpikes. We drove in the mountains of West Virginia, then made our […]
Millennials and Gen Z are using alternative social media platforms to learn about financial literacy. Millennials and the Gen Z population: They’re smart. They’re savvy. They aren’t loyal to any brand. They’re inundated with information. They’re about to get rich. And they’re using social media to learn about their finances and how to wisely spend […]
Audrey Moon shares her thoughts on the benefits of investing in an industry-focused marketing agency.
At Chartwell, we categorize our marketing expertise in to three verticals: healthcare, education, and financial/economic development, which is the team I’m on. And if the name doesn’t give it away, the financial institutions we work with LOVE numbers. Lucky for us, so do we. For any given client, we have access to a large amount […]