A successful digital marketing campaign requires thoughtful preparation. Without a solid plan, organizations risk wasting valuable time, resources, and dollars. Planning time up front ensures that your campaign aligns with business goals, targets the right audience, and delivers measurable results. Here’s a breakdown of the essential steps for preparing a digital campaign. Step 1: Define […]
Every year, organizations should conduct a mid-year marketing review to assess the effectiveness of their marketing strategies and refine as needed to help set up a successful second half of the year. How are you performing against competitors? Are you monitoring market trends? Is your digital campaign generating leads? Is your social media engaging? Are […]
The power of public relations (PR) is real – it helps to enhance reputation, build credibility, and grow overall brand awareness. It’s the triple threat of communications! And the role of public relations in today’s digital world has been transformational because more opportunities are available than ever before for organizations. The benefits will outweigh any […]
You’ve worked your way up the corporate ladder. You’re likely responsible for overall strategy, providing deep insights on key business decisions to the CEO, leading M&A initiatives, or perhaps you are the CEO yourself. You are part of a like-minded group of C-suite professionals at your organization and among some of the most highly successful […]
We just wrapped up an amazing week in Nashville for the 2023 Marketing Association of Credit Unions (MAC) Conference. The annual event brings together credit union marketing teams from across the country to network, learn from industry experts, and have a bit of fun, too. The goal of our time at MAC was to connect […]
Mergers and acquisitions (M&A) are common growth strategies. Last year, M&A activity across the globe was about nine percent above pre-pandemic levels – and at Chartwell Agency we saw firsthand from our clients the impact M&A activity can have on an organization and an industry. Looking ahead into 2023, data is showing it’s going to […]
With 2022 almost in our rearview mirror, at Chartwell Agency, we’ve been thinking a lot about the year ahead and what the top marketing trends will be in 2023. We don’t have a magic crystal ball, but we do have the experience of working with clients across the United States and in many industries, such […]
If you’re a bank or credit union, now is the time to invest in optimizing your website through search engine optimization (SEO).
The fear of a recession is real, and there is a large debate on whether the downturn will begin this year or next. This means a potential decrease in consumer spending, fewer products and services being sold by businesses, and more job loss are all on the horizon. Very often during times of economic downturn, […]
This past week, the Chartwell financial marketing team attended the 2022 Marketing Association of Credit Unions (MAC) Conference. It was an amazing experience to network with some of the best and brightest credit union marketing teams across the nation. We found ourselves having conversations about credit union marketing, branding, loan generation campaigns, social media strategy, […]