Year-End PR Moves for Banks and Credit Unions

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Don’t wait, start planning smart year-end public relations (PR) moves to enhance your brand, reach your target audience and build credibility. For community banks and credit unions (along with many other organizations and industries), digital…

Rock Valley Credit Union Names Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Rock Valley Credit Union (RVCU), a Rockford-area independent financial institution that offers personal solutions for…

Chartwell Agency Earns Silver Award in National Credit Union Marketing Competition

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned a Silver MACQUEE, a national award for credit union marketing. The MACQEEs are awards reviewed and issued by the Marketing Association of Credit Unions…

Public Relations Tips for the Banking Industry Amid the Coronavirus Pandemic

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The number of people seeking unemployment benefits has risen to more 16.8 million people according to the Department of Labor, and the numbers are expected to keep rising. Is your credit union or community bank effectively communicating the…

Data Analytics – How to Use Data More Effectively in Financial Marketing

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With the growing field of data analytics – as well as the growing number of data resources available to financial marketers – it seems that we have access to more information about our customers than ever before. While the availability…
Onboarding Loyalty

OnBoarding Loyalty – Experience Matters

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Financial institutions spend more money acquiring new customers and members than they do marketing to their current clientele. According to 1st Financial Training Services, a front-line training organization for banks and credit unions, it costs…

Public Relations is Building Trust in the Finance Industry

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There are many things to take into consideration when choosing a financial institution. Do they offer user-friendly mobile banking? Will someone help me set up my automatic bill pay?  What are the fees? Do they offer special savings accounts…