Tell a story that’s personal

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Storytelling has been on my mind the past two weeks. That’s because my dad passed away April 25 after battling pancreatic cancer for about two years. I’m a writer by trade but nothing really prepares you for writing an obituary about…
credit-union-community-bank-public-relations-strategy

Reinvent Your Public Relations Strategy

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With the economy beginning to show signs of a resurgence, now is the time to reinvent your credit union or community bank public relations strategy. Why now? With more than a year of navigating the unfamiliar territories of the pandemic, we…
SEO Rocket

SEO and Websites: It’s Not Rocket Science

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Search engine optimization (SEO) is one of those things that sounds intimidating. Like when you hear someone say, “The carbon FTL engine is offline. We need to realign the nanowave charge driver.” Your first instinct is to tuck-and-roll…
Father and kids playing in social media campaign ad

Chartwell Agency Wins District Advertising Gold for Rockford Airport Social Media Campaign

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Firm is the Only Regional Agency to Earn Gold; Moves to National Competition Chartwell Agency took home a Gold ADDY award at the District 6 American Advertising Awards for a social media campaign created for the Chicago Rockford International…

Six Telehealth Marketing Tips

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Over the last year healthcare organizations have had to either fast track a telehealth strategy and implementation or enhance an existing offering to continue to offer services in a safe manner and continue to meet the needs of patients. As…

The Value of Blogs: Is Their Market Share Increasing or Decreasing?

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These four great reasons demonstrate why the value of blogs continues to grow.
industry recognition

And the Award Goes to … Why Industry Recognition Still Matters

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It’s nice to be recognized for doing great work, especially when that recognition comes from those in your industry who understand the unique challenges you face – whether that’s increasing competition, emerging technologies, shifting…

Chartwell Agency Wins Seven American Advertising Awards from AAF Northern Illinois

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Chartwell Agency recently won seven American Advertising Awards from the American Advertising Federation (AAF) Northern Illinois. The awards recognize area businesses and organizations for creative and marketing excellence. Chartwell was…
spring-cleaning

Polish your Marketing in Spring-Cleaning Efforts

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Every year around this time in the Midwest, I’m reminded that good things come to those who wait. And I’ve been waiting (somewhat patiently) for spring. It is arriving with green buds on trees, flowers poking through a brown ground, and…
content-tips

Content Tips: Check and Recheck

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As I would yell questions across the newspaper newsrooms where I used to work, many a wise editor would respond with, “Look it up.” In fact, I think that phrase harkens back to school librarians who would say the same thing to us as…