Rebranding in a Pandemic? That Is the Question. What’s the Answer?

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During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in…

Chartwell Agency Earns Silver Award in National Credit Union Marketing Competition

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned a Silver MACQUEE, a national award for credit union marketing. The MACQEEs are awards reviewed and issued by the Marketing Association of Credit Unions…

Commercials That Connect Still Need Action

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The best commercials spark conversation, and there’s a series of TV ads that still make me smile each time I see them and keep coming up in conversation with friends and family. Those would be the “Dr. Rick” commercials for Progressive…

A Website Design to Better Meet TODAY’s Consumer

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Right now, your marketing and communications efforts should be on your website design, content and navigation. Now more than ever, people are spending more time online. The increase in digital engagement has been driven by the pandemic and…

Blush and Bashful (Or Pink and Pink)

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I have a confession. I’m obsessed with colors. Okay, okay. I know what you’re thinking. “Occupational hazard. After all, you’re an art director, right?” Fair enough. However, I’m not talking about your garden-variety professional…

Tips for Current Real-World (Video) Media Interviews

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During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence…
marketing review

A Mid-year Marketing Review

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The first half of 2020 has been quite the ride! Our daily habits and lives were disrupted. We experienced uncertainty, fear and (lots of) change. Despite these challenges, we learned how to be more resilient, agile and patient. What we thought…

Designing in These Times

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At the beginning of March 2020, most of our clients were in full swing with their Q2 marketing programs and plans. Messaging and creative were developed and ready to rock ‘n’ roll. We were heading into the fun advertising seasons of spring…
BioForward Wisconsin media interviews on 3 monitors

Chartwell Agency Hired by BioForward Wisconsin to Manage Public Relations

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Chartwell Agency, an award-winning public relations and marketing firm, was recently hired by BioForward Wisconsin, the voice of the state’s biohealth industry, to orchestrate and implement its public relations and social media efforts. BioForward…
healthcare marketing

Healthcare Marketing FAQs: COVID Edition

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Our last Chartwell Agency Lunch Bites webinar focused on answering many common questions we received throughout the series, but also on questions we have heard from clients and colleagues around how to manage marketing during the COVID-19 pandemic.…