Conducting an Audience Analysis to Drive New Business

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As organizations seek to grow their businesses, more often they are narrowing in on the “right fit” customers by conducting an audience analysis. Gone are the days of “spray and pray” that send out a message far and wide in the hope…
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Brand Refresh: How do you determine if it’s time for one?

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Feeling old, worn out, and tired of your brand? Is it just not sitting the same way it used to? There is never a bad time to step back and assess your brand and determine if it needs a refresh. Refreshing a brand is crucial to staying relevant…
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Successful Digital Marketing Campaigns:  Six Essential Ingredients

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When it comes to digital marketing campaigns, success isn't merely about plastering content onto digital platforms and crossing your fingers. It's a carefully crafted recipe of ingredients, each playing a critical role in capturing audiences…
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The Role of Public Relations in Today’s Digital World

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The power of public relations (PR) is real – it helps to enhance reputation, build credibility, and grow overall brand awareness. It’s the triple threat of communications! And the role of public relations in today’s digital world has…
Edgebrook Dermatology Video Stills of procedures

Chartwell Agency Develops Video for Edgebrook Dermatology

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed a video for Edgebrook Dermatology to help increase awareness of the clinic’s medical and aesthetic services and help drive volume. Edgebrook…
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2024 Website Trends: Here are our A+ picks to embrace now

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New year, new you, new website? As we settle into 2024, you may be asking yourself if it’s time for a website refresh or a full website redesign. As technology changes, even websites created in the last few years can seem dated. If you think…
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Chartwell Agency Earns Three Gold Viddy Awards

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Firm’s Capabilities Expand Promotional Videos to Television Commercials ROCKFORD, Ill. (Jan. 11, 2024) — Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently received three Viddy Awards from the Association…
Emily Hartzog smiling for Positive Phrasing Blog

Positive Phrasing – Why I Have a Big Problem with “No Problem”

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Positive phrasing is positioning a statement more positively. It means removing negative words in favor of positive ones, offering options, and emphasizing positive outcomes and consequences.
Geneva Pacific website landing page on laptop

Chartwell Agency Develops Website for Geneva Pacific

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed a new website for Geneva Pacific. Geneva Pacific recently underwent a rebranding project with Chartwell Agency and, as part of that, needed a…
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External Email Marketing: Top 5 Reasons Your Business Should Be Leveraging It

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The main goal of most brands is simple: reach and engage with their ideal audience. Unfortunately, there are countless strategies and dozens of platforms at your disposal. Feeling paralyzed with uncertainty? Chartwell Agency can assist, if…