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Considerations for Renaming and Rebranding Your Credit Union

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https://youtu.be/8tmJlz2kBgU Credit unions in high-growth modes often find themselves faced with an important question – is it time for a renaming and rebranding? Recent studies indicate that 20% of banks and credit unions in the U.S.…
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GA4 vs UA: Some New Features to Help You Build Better Marketing Strategies

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Take a look at this deeper dive into some of Google Analytics 4 new features that set it apart from Universal Analytics.
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Google Analytics 4: Five Reasons You Should Embrace It

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https://youtu.be/XQgi7eRoyHw The year was 2012. The iPhone 5 was just released and boasted a stunning eight-megapixel camera. Facebook decided to purchase a fun little photo-sharing app called Instagram and acquired all 13 of its employees…
Jason Moyer Press Release

Chartwell Agency Acquires Moyer Digital

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Acquisition Creates Fully Integrated Approach to Client’s Digital Needs Chartwell Agency, an award-winning marketing firm based in northern Illinois, today announced it has acquired Moyer Digital, a full-service digital marketing strategy…
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Is LinkedIn Worth It? 5 Reasons Why It is Beneficial for Economic Development

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If you’re in economic development, you need to be using LinkedIn to network and connect, grow your brand, promote your offerings, and generate leads.All that sounds good, right?  However, buying in and understanding why a platform that…
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Why You Should Be the Face of Your Business

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Branding yourself as the face of your business can be an incredibly powerful tool for growth.

Optimize Your 2023 M&A Strategy with Public Relations

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Mergers and acquisitions (M&A) are common growth strategies. Last year, M&A activity across the globe was about nine percent above pre-pandemic levels – and at Chartwell Agency we saw firsthand from our clients the impact M&A…
football flying out of tv

Is Advertising During The Super Bowl a Good Investment?

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This Sunday, February 12, marks the biggest sporting event of the year - the sport of Super Bowl advertising. Who will come out as winners and who will have to go back to the drawing board to figure out where their advertising went wrong? And,…
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The Future of AI and Graphic Design

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Artificial intelligence (AI) exploded onto the scene at the end of last year with the introduction of OpenAI’s “ChatGPT” user interface and API. ChatGPT, “Chat Generative Pre-Trained Transformer” is an incredible AI tool where you…
color of the year magenta

Color of the Year 2023

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Viva Magenta The color of the year is here! Viva Magenta! A powerful, vibrant red to give us all the vim and vigor we need in the coming year. This projected color will start to become influential and present in a lot of what you will see…