Feeling old, worn out, and tired of your brand? Is it just not sitting the same way it used to? There is never a bad time to step back and assess your brand and determine if it needs a refresh. Refreshing a brand is crucial to staying relevant and appealing to your audience in a […]
Considering using LinkedIn for marketing is a wise decision, especially if your target audience includes professionals, B2B clients, or you are looking to build your personal brand in a professional context. LinkedIn has more than 900 million members in 200 countries. That’s a lot of potential to increase brand awareness, build a network, and boost […]
The use of AI in creative work is all the buzz. My information channels have been filled with the excitement and demonstration of the new tools. Adobe, the leading software company for creatives, is equipping their products with new AI features that will most certainly revolutionize and streamline how we produce creative content. There is […]
Viva Magenta The color of the year is here! Viva Magenta! A powerful, vibrant red to give us all the vim and vigor we need in the coming year. This projected color will start to become influential and present in a lot of what you will see in design, fashion, and entertainment in the coming […]
A picture is worth a thousand words is how the phrase goes, but what if those words aren’t the ones you want people saying? Part of developing marketing for our clients is considering the best way to authentically tell their story. We live in a visual age, so it goes without saying that a lot […]
I recently came across a TikTok that presented an analysis of the gradual disappearance of color over the last 200 or so years. The study used computer vision to analyze the color of 7,000 photographs from various museums, across 21 categories. It concluded, that in this period, there really does seem to be a “decolorization” […]
Websites are the core of most businesses’ brands. They are a portal for people to know and understand who you are, what you do, why you do it, and what you can do for them. As digital and virtual engagement continues to increase, it’s important that your website do the work that was once done […]
Over the last several years there has been a trend in branding: Debranding! I’ve read and heard of several different definitions for it. It can be explained as a strategic and message retooling, or as a visual reworking, to appear more consumer-centric than corporate-centric. Both definitions have the same objective and that is to promote […]
You’ve developed an amazing campaign. It’s going to look great in print, wow people on billboards and banners, and captivate audiences in video. It’s a big idea that’s really going to pay off. But sometimes you need to step back and think small to get big results from that big idea when designing for digital […]
Let’s greet the new year with a periwinkle and a smile. The color of the year is here! Very Peri! A fresh, energetic periwinkle to usher in, hopefully, a more optimistic year. This projected color will start to become influential and present in a lot of what you will see in design, fashion, and entertainment […]