Trick or treat! It’s time again for my annual Halloween-themed blog. I have talked about how you can sweeten up your marketing strategies using popular Halloween candy as examples, how your plan can die in its tracks using horror movie analogies and how you can dress up your marketing ideas using costumes as a theme.
Industry conferences and trade shows are back in full swing after a pause due to the COVID-19 pandemic. Many organizations are just starting to send team members back to events this fall as the heavy event season kicks off. Conferences are educational and a great networking opportunity for your organization, as well as a source […]
Storytelling is powerful in any type of marketing and sharing stories in healthcare marketing will strengthen your visibility and reputation. Sharing stories and testimonials from patients* or family members – or friends of patients – can help you connect with your audience in a more meaningful way and at a time when individuals may be […]
We all know people get their information in many ways, so when you develop a piece of content whether it’s a blog, customer story, white paper or something else, it’s important to use multiple outlets to share the information with your audience. Leveraging your marketing content not only helps you reach more people, but it […]
While healthcare marketing is unique and can be challenging, the key strategies organizations should consider in their healthcare marketing plans are much like other industries and there are several basics that all healthcare organizations should incorporate. Conduct your research. With an increase in competition and cost paired with the desire for good customer experience, consumers […]
A career in marketing is fun and exciting. Each day brings a new project, interaction, and challenge. In the spirit of the season, I am sharing a few of my favorite things about working in the marketing field. Seeing Your Ideas Come to Life Whether it’s a marketing campaign, digital ad, annual report, or […]
Well, it wouldn’t be October if I didn’t write a Halloween themed blog. I had such a sweet time writing “If Your Marketing Strategies Were Halloween Candy,” and a killer time drafting, “Is Your Marketing Plan Straight Out of a Horror Movie,” I figured I would take a stab at another. This time I will […]
According to HubSpot’s annual, State of Marketing Report 2021, “the No. 1 way companies are approaching marketing is social media, suggesting that personalized marketing and conversational marketing is the preferred approach.” And according to Pew Research 53% of Americans get their news from social media which tells us that people like to use social media […]
Over the last year healthcare organizations have had to either fast track a telehealth strategy and implementation or enhance an existing offering to continue to offer services in a safe manner and continue to meet the needs of patients. As my colleague Melissa Westphal shared in an earlier blog, the use of telehealth or telemedicine […]
As video consumption increases, check out these pointers from Karli Smith to help you get started creating your own videos.