Everyone has been touched by COVID, and (for the most part) credit unions have done a good job pivoting to make sure their members have the information and resources they need to make it through. In some respects, this has been an opportunity for credit unions to shine, demonstrating how their focus on community ties and member value set them apart when the going gets tough. However, as we begin to emerge from 2020-pocolypse, credit union marketers are shifting from what feels like survival mode to the desire to strategize, plan, and measure their programs (ah, the good ‘ole days!).

Welcome to 2021 and congratulations on making it through 2020. If we haven’t said it lately, thank you for taking time to visit our website and check out our blog. Hello to all the new visitors out there. If you’ve been here before, this particular blog might look a little different (spoiler – it’s the video).

When the storm of COVID-19 restrictions started, many companies battened down the hatches and reduced marketing budgets. Organizations asked their marketing teams to do more with less. More traditional strategies like public relations were…