spring-cleaning

Polish your Marketing in Spring-Cleaning Efforts

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Every year around this time in the Midwest, I’m reminded that good things come to those who wait. And I’ve been waiting (somewhat patiently) for spring. It is arriving with green buds on trees, flowers poking through a brown ground, and…
content-tips

Content Tips: Check and Recheck

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As I would yell questions across the newspaper newsrooms where I used to work, many a wise editor would respond with, “Look it up.” In fact, I think that phrase harkens back to school librarians who would say the same thing to us as…

Want to Earn Interest in Your Financial Marketing

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To feel more confident in your financial marketing and communications today, consider strategies that will help increase interest earnings in your marketing portfolio. What does that look like?
Inclusivity in stock photos

Keep Pushing for Inclusivity in Stock Photography

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I’ve recognized the lack of diversity and representation in advertising for a long time. As a person in the LGBTQ+ community, it wasn’t until recently that I began to see representation that I felt reflected who I am. When you are aware…

It’s Showtime: Short-Format Video Pointers

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As video consumption increases, check out these pointers from Karli Smith to help you get started creating your own videos.
Looking for digital presence with binoculars

Your Digital Presence: Do Customers Find or Lose you Online?

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As we consume more and more information digitally, it is vital that not only does your digital presence share what makes you unique but is created to help customers find you. Unfortunately, the “if you build it, they will come” mentality…

Tips for Credit Union Marketers Navigating the COVID Landscape

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Everyone has been touched by COVID, and (for the most part) credit unions have done a good job pivoting to make sure their members have the information and resources they need to make it through. In some respects, this has been an opportunity for credit unions to shine, demonstrating how their focus on community ties and member value set them apart when the going gets tough. However, as we begin to emerge from 2020-pocolypse, credit union marketers are shifting from what feels like survival mode to the desire to strategize, plan, and measure their programs (ah, the good ‘ole days!).

Cooking Up Successful Marketing

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One of the many things close friends and family know about me is that I love to cook and bake. A lot. I spend many of my weekends planning what to make for the week ahead for my family. When life is normal, one of my most favorites things to do is host dinner parties.

Pandemic and Politics and its Impact on Media Relations

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There is no doubt, the pandemic and politics have significantly influenced American media. Turn on primetime news and read the headlines in your local newspaper. You are guaranteed to hear about the pandemic and polarized politics. But don’t…

It’s Our First Vlog!

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Welcome to 2021 and congratulations on making it through 2020. If we haven’t said it lately, thank you for taking time to visit our website and check out our blog. Hello to all the new visitors out there. If you’ve been here before, this particular blog might look a little different (spoiler – it’s the video).