chalkboard asking who is your audience

Understanding your Customers: The Never-Ending Customer Journey Part Two 

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In July, I asked you if you know who you are. An odd question, maybe, but it’s all part of the process of understanding the customer journey. In that blog, I wrote that until you understood your own organization would you be able to define…

The Value of Marketing for Third-Party Logistics Companies

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A few weeks ago, my husband and I packed up our two kids and headed East for our annual family beach vacation in Delaware. We made our way through Chicago traffic, on to Indiana toward the Rust Belt and the Ohio and Pennsylvania turnpikes.…
patient sharing story with doctor

Tell Patient Stories in Your Healthcare Marketing

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Storytelling is powerful in any type of marketing and sharing stories in healthcare marketing will strengthen your visibility and reputation. Sharing stories and testimonials from patients* or family members – or friends of patients – can…
Angle view of BioForward talent videos

Chartwell Agency Creates Video Series  for BioForward Wisconsin 

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Firm’s Expertise in Healthcare and Economic Development Marketing Assists in Producing Recruitment Videos ROCKFORD, Ill. (June 22, 2022) — Chartwell Agency, an award-winning marketing firm based in northern Illinois, is creating…

Social Media and Financial Literacy: Where Millennials and Gen Z are learning about money

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Millennials and Gen Z are using alternative social media platforms to learn about financial literacy. Millennials and the Gen Z population: They’re smart. They’re savvy. They aren’t loyal to any brand. They’re inundated…

Chartwell Agency Wins National Awards for Video Production

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Chartwell Agency recently won three awards for its work in video production from Viddy. Now in its 27th year, Viddy is one of the oldest, largest, and most-respected awards programs in the video industry and honors excellence in the way videos…
credit union marketing teams working around a table

Top Reasons Your Credit Union Marketing Team Can Benefit from an Agency

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This past week, the Chartwell financial marketing team attended the 2022 Marketing Association of Credit Unions (MAC) Conference. It was an amazing experience to network with some of the best and brightest credit union marketing teams across…

Chartwell Agency Receives Six Hermes Marketing Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned six national Hermes Creative Awards in marketing and public relations. The Hermes Creative Awards are administered by the Association of Marketing…

Evaluate Your Content Strategy Plan This Summer

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Summer is quickly approaching, and for education marketers and communications strategists, you are probably hard at work on your recruitment and enrollment plans for the fall. That means it’s a good time to take a deep dive into your content…

Education Marketing Trends – Three Post-Pandemic Tips To Recruit and Retain the Next Gen of Incoming Classes

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Education marketing is a challenge, whether it’s for a large public school district or a small private college. The pandemic changed the world, and education has felt that change acutely in both its classrooms and marketing plans. As we emerge…