Storytelling is Vital for Economic Development Organizations

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Economic development is the lifeblood to a region’s vitality and storytelling often gets a bad rap as “soft” marketing versus the more aggressive approach many ED organizations are known for overall. From chambers of commerce, economic…

Chartwell Agency Oversees Successful Economic Development Marketing Efforts for TexAmericas Center

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Visibility Increases 120% Year over Year through Strong Public Relations Initiatives Chartwell Agency, an award-winning marketing firm based in northern Illinois, manages the proactive public relations efforts for TexAmericas Center, which…
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Chartwell Agency Completes Redesigned Website for BioForward Wisconsin

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Firm’s Expertise in Economic Development and Healthcare Marketing Assists in Growing Visibility for Client Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed a website redesign for BioForward…

Chartwell Agency Wins Eight ADDY Awards

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Firm earns awards for each nomination submitted Chartwell Agency recently won eight American Advertising Awards from the American Advertising Federation (AAF) Northern Illinois. The awards recognize area businesses and organizations for…
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Healthcare Marketing Plans: Five Essentials

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While healthcare marketing is unique and can be challenging, the key strategies organizations should consider in their healthcare marketing plans are much like other industries and there are several basics that all healthcare organizations…

Are you data-driven? You should be.

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At Chartwell, we categorize our marketing expertise in to three verticals: healthcare, education, and financial/economic development, which is the team I’m on. And if the name doesn’t give it away, the financial institutions we work with…

Timeless Bank & Credit Union Marketing Trends

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Social media, blogs, community outreach, advertising, website content, video development, oh my! How can financial marketing teams today manage their time and resources to effectively attract new clients and drive growth? Hint: Less is more.…

Marketing Resolution for 2022: More Video, Part 1

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A few years ago, Chartwell anticipated the boom in video for marketing. We prepared our clients, as well as launched our very own series of videos, to stay far ahead of the curve. Since that time, video use in marketing has exploded and shows…

Racine Unified School District Selects Chartwell Agency to Oversee Three-Year Marketing Campaign

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Chartwell Agency was recently named as Agency of Record (AOR) by Racine Unified School District (RUSD), the fifth largest school district in Wisconsin. Aligned with its goals to prepare all students for college and careers after graduation,…

The Difference Between Strategic Planning and Annual Planning (And Why You Need Both)

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What is the difference between strategic planning and annual planning? If you’re not sure, or your organization uses one document for both, keep reading! There’s a significant difference between the goals and uses of a strategic plan, which…