Marketing Resolution for 2022: More Video, Part 2

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https://youtu.be/GXCRNs-xIJI After exploring the idea of “why video” in my first blog in this series, we are now going to dive into the types of videos can make the biggest marketing impact to get your desired results. What makes video…

Content is NOT One and Done: Leveraging Marketing Content

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We all know people get their information in many ways, so when you develop a piece of content whether it’s a blog, customer story, white paper or something else, it’s important to use multiple outlets to share the information with your…

Online Search Behaviors: Tips to Help People Find You

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When people search online, regardless of what browser they use, they will end up on a Search Engine Results Page (SERP) and must sift through the results to find what they’re looking for. How do they do that and, more importantly, how do they find you?

Education Marketing Trends – Three Post-Pandemic Tips To Recruit and Retain the Next Gen of Incoming Classes

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Education marketing is a challenge, whether it’s for a large public school district or a small private college. The pandemic changed the world, and education has felt that change acutely in both its classrooms and marketing plans. As we emerge…
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Chartwell Agency Completes Redesigned Website for BioForward Wisconsin

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Firm’s Expertise in Economic Development and Healthcare Marketing Assists in Growing Visibility for Client Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed a website redesign for BioForward…

Chartwell Agency Wins Eight ADDY Awards

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Firm earns awards for each nomination submitted Chartwell Agency recently won eight American Advertising Awards from the American Advertising Federation (AAF) Northern Illinois. The awards recognize area businesses and organizations for…
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Designing for Digital Marketing

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You’ve developed an amazing campaign. It’s going to look great in print, wow people on billboards and banners, and captivate audiences in video. It’s a big idea that’s really going to pay off. But sometimes you need to step back and…
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Healthcare Marketing Plans: Five Essentials

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While healthcare marketing is unique and can be challenging, the key strategies organizations should consider in their healthcare marketing plans are much like other industries and there are several basics that all healthcare organizations…

Chartwell Super Bowl Ads Takeaways and Favorites

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It’s all about the Super Bowl ads! Some people watch the actual game, but for many of us in the marketing biz, the Super Bowl is, well, the Super Bowl of advertising. With big budgets and even bigger ideas, the world’s leading brands duke…
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Know Who Manages Your Digital Channels to Avoid Future Headaches

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As organizations manage multiple digital channels, including social media, websites, and analytics that all require different accounts and logins, it is vital to keep track of who can access these channels and have a contingency plan when that…