Authentic Photography, for an Authentic Brand

,
A picture is worth a thousand words is how the phrase goes, but what if those words aren’t the ones you want people saying? Part of developing marketing for our clients is considering the best way to authentically tell their story. We…
Racine School You Belong Here Campaign images

Chartwell Agency Develops Successful Integrated Marketing Campaign for Racine Unified School District

, , , , , , , , ,
Chartwell Agency recently developed and implemented a fully integrated marketing campaign for the Racine Unified School District (RUSD) to drive enrollment for its schools, raise awareness of its educational offerings, and position itself as…
rainbow color fading showing disappearance of color

The Disappearance of Color (or the gray takeover)

,
I recently came across a TikTok that presented an analysis of the gradual disappearance of color over the last 200 or so years. The study used computer vision to analyze the color of 7,000 photographs from various museums, across 21 categories.…

The Impact of Imagery on Memory: 3 Ways to Become More Memorable to Become More Persuasive

,
As we continue to be inundated with information from every possible source, it can be challenging to ensure that your message is not only being noticed but remembered. Whether it’s a PowerPoint presentation or a digital ad, imagery plays…

Chartwell Agency Wins Eight ADDY Awards

, , , , , , , ,
Firm earns awards for each nomination submitted Chartwell Agency recently won eight American Advertising Awards from the American Advertising Federation (AAF) Northern Illinois. The awards recognize area businesses and organizations for…
designing-for-digital-marketing

Designing for Digital Marketing

, , ,
You’ve developed an amazing campaign. It’s going to look great in print, wow people on billboards and banners, and captivate audiences in video. It’s a big idea that’s really going to pay off. But sometimes you need to step back and…

Celebrating 20 Years of Storytelling

, , , , ,
In 2022, Chartwell Agency will be celebrating its 20th year in business. It didn’t dawn on me until a team member mentioned it to me recently. How could that be? Didn’t I just establish PR Etc. – the precursor to our 2014 rebrand to Chartwell Agency – out of my home (at a time when working from home looked nothing like it does now)?

Color of the Year 2022

,
Let’s greet the new year with a periwinkle and a smile. The color of the year is here! Very Peri! A fresh, energetic periwinkle to usher in, hopefully, a more optimistic year. This projected color will start to become influential and present…

Chartwell Agency Receives Six MarCom Awards;  
Receives Two Highest Honors   

, , , ,
Chartwell Agency recently received recognition from the MarCom Awards, an international competition honoring excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Among…

Chartwell Logo Design: Keep it Simple

, ,
As my teammate Jason Edlen wrote in his recent blog about logo design, a logo is just a small part of your overall brand but the impact it has on your business is huge. At Chartwell Agency we work hard to deliver our clients results that…