Tell a story that’s personal

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Storytelling has been on my mind the past two weeks. That’s because my dad passed away April 25 after battling pancreatic cancer for about two years. I’m a writer by trade but nothing really prepares you for writing an obituary about…

The Value of Blogs: Is Their Market Share Increasing or Decreasing?

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These four great reasons demonstrate why the value of blogs continues to grow.
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Polish your Marketing in Spring-Cleaning Efforts

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Every year around this time in the Midwest, I’m reminded that good things come to those who wait. And I’ve been waiting (somewhat patiently) for spring. It is arriving with green buds on trees, flowers poking through a brown ground, and…
content-tips

Content Tips: Check and Recheck

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As I would yell questions across the newspaper newsrooms where I used to work, many a wise editor would respond with, “Look it up.” In fact, I think that phrase harkens back to school librarians who would say the same thing to us as…

Chartwell Agency Receives National Recognition with Five Service Industry Advertising Awards

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Chartwell Agency recently earned national recognition with five Service Industry Advertising Awards (SIAA). SIAA is the only advertising awards to specifically recognize the achievements of the service industry. Many other advertising awards…

Tips for Credit Union Marketers Navigating the COVID Landscape

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Everyone has been touched by COVID, and (for the most part) credit unions have done a good job pivoting to make sure their members have the information and resources they need to make it through. In some respects, this has been an opportunity for credit unions to shine, demonstrating how their focus on community ties and member value set them apart when the going gets tough. However, as we begin to emerge from 2020-pocolypse, credit union marketers are shifting from what feels like survival mode to the desire to strategize, plan, and measure their programs (ah, the good ‘ole days!).

Cooking Up Successful Marketing

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One of the many things close friends and family know about me is that I love to cook and bake. A lot. I spend many of my weekends planning what to make for the week ahead for my family. When life is normal, one of my most favorites things to do is host dinner parties.

Begin with the End in Mind (or – How the Heck Do I Plan for 2021?)

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Each year around this time, individuals from all levels of an organization gather to discuss the goals and budgets for the year ahead. For many who hunkered down to do this last fall, it’s almost laughable to think how the significant…
marketing award Marcom

Chartwell Agency Earns Six International Marketing Awards

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Chartwell Agency recently earned six MarCom Awards, including two Platinum – the highest honors, for marketing efforts on behalf of its clients. The MarCom Awards is an international creative competition which recognizes outstanding achievement…

Plan For The Unplanned In Healthcare

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The COVID-19 pandemic has both underscored the importance of healthcare and challenged it in unexpected ways this year. Many hospitals and health systems were full of COVID patients and struggling with procuring personal protective equipment…