Man holding laptop coming out of water for brand refresh blog

Brand Refresh: How do you determine if it’s time for one?

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Feeling old, worn out, and tired of your brand? Is it just not sitting the same way it used to? There is never a bad time to step back and assess your brand and determine if it needs a refresh. Refreshing a brand is crucial to staying relevant…
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Humans and AI: Enhancing Creativity and Innovation

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In an era of rapid advances in tech, artificial intelligence (AI) is emerging as a driving force poised to reshape the industries Chartwell specializes in and redefining the way we all live. From optimizing healthcare processes and promoting…
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AI in the Creative Industry

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The use of AI in creative work is all the buzz. My information channels have been filled with the excitement and demonstration of the new tools. Adobe, the leading software company for creatives, is equipping their products with new AI features…
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AI for Content Creation

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Content creation is a vital aspect of the various industries we service. Whether it's writing, designing, or producing multimedia content, we are constantly seeking ways to maximize our productivity while maintaining our creative spark. As…
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Chartwell Agency Designs 35th Anniversary Logo for Rockford Area Habitat for Humanity

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently designed a logo to help the Rockford Area Habitat for Humanity celebrate and commemorate its 35th year building homes, neighborhoods and lives in the community.   Habitat…
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The Future of AI and Graphic Design

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Artificial intelligence (AI) exploded onto the scene at the end of last year with the introduction of OpenAI’s “ChatGPT” user interface and API. ChatGPT, “Chat Generative Pre-Trained Transformer” is an incredible AI tool where you…
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Color of the Year 2023

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Viva Magenta The color of the year is here! Viva Magenta! A powerful, vibrant red to give us all the vim and vigor we need in the coming year. This projected color will start to become influential and present in a lot of what you will see…
marketing award Marcom

Chartwell Agency Receives Eight MarCom Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight MarCom Awards from the Association of Marketing and Communication Professionals (AMCP). The MarCom Awards honors excellence in marketing…
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Chartwell Agency Develops 50th Anniversary Campaign for Crusader Community Health

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed and implemented a successful marketing campaign for Crusader Community Health to celebrate the organization’s 50th anniversary and raise awareness…

Authentic Photography, for an Authentic Brand

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A picture is worth a thousand words is how the phrase goes, but what if those words aren’t the ones you want people saying? Part of developing marketing for our clients is considering the best way to authentically tell their story. We…