5 Pieces for a Powerful Marketing Campaign

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When a client asks us to create a new piece of collateral or develop a campaign or program, our typical response is “sure thing, we’ll have that to you in a couple of weeks.”
marketing award Marcom

Chartwell Agency Receives Eight MarCom Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight MarCom Awards from the Association of Marketing and Communication Professionals (AMCP). The MarCom Awards honors excellence in marketing…
Crusader 50th Icon on social media

Chartwell Agency Develops 50th Anniversary Campaign for Crusader Community Health

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed and implemented a successful marketing campaign for Crusader Community Health to celebrate the organization’s 50th anniversary and raise awareness…

An Integrated Marketing Approach Is Much Like Your Thanksgiving Dinner Table  

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An integrated marketing approach is much like your Thanksgiving dinner table, with each side dish adding to the overall experience. While we approach the holiday, many people are also trying to prioritize what needs to be accomplished by the…

Marketing Strategies to Curb the Candy Hangover

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Trick or treat!  It’s time again for my annual Halloween-themed blog. I have talked about how you can sweeten up your marketing strategies using popular Halloween candy as examples, how your plan can die in its tracks using horror movie analogies and how you can dress up your marketing ideas using costumes as a theme.
Racine School You Belong Here Campaign images

Chartwell Agency Develops Successful Integrated Marketing Campaign for Racine Unified School District

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Chartwell Agency recently developed and implemented a fully integrated marketing campaign for the Racine Unified School District (RUSD) to drive enrollment for its schools, raise awareness of its educational offerings, and position itself as…

Recruitment Marketing – How You Can Help Fill the Talent Pipeline

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Recruitment marketing is a hot topic on everyone’s mind. At the recent Illinois Society for Healthcare Marketing and PR (ISHMPR) and the Wisconsin Healthcare PR and Marketing Society (WHPRMS) annual conferences, Chartwell was able to connect…
hands typing on a computer while reviewing owned media

Updating Your Owned Media: 3 Reasons Why It’s Time for a Review

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When it comes to marketing, we believe in employing a combination of owned, earned, paid, and shared media strategies to ensure you’re connecting with your clients wherever they are. While each of these strategies have their own actions,…
benefits of blogging

The Benefits of Blogging and Answering: Should My Company Blog?

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We often get asked: is it really beneficial for my company to have a blog? Or, we are so busy, do we actually have time to blog? The answer to both of those questions is a resounding – shout it from the mountaintops – YES! I mean, after…

Recession Proof Your Marketing

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The fear of a recession is real, and there is a large debate on whether the downturn will begin this year or next. This means a potential decrease in consumer spending, fewer products and services being sold by businesses, and more job loss…