Storytelling is Vital for Economic Development Organizations

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Economic development is the lifeblood to a region’s vitality and storytelling often gets a bad rap as “soft” marketing versus the more aggressive approach many ED organizations are known for overall. From chambers of commerce, economic…
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Chartwell Agency Completes Redesigned Website for BioForward Wisconsin

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Firm’s Expertise in Economic Development and Healthcare Marketing Assists in Growing Visibility for Client Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed a website redesign for BioForward…

Investing in an Industry-Focused Marketing Agency

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Audrey Moon shares her thoughts on the benefits of investing in an industry-focused marketing agency.

Want to Build Your Marketing Brand? Tell Your Story.

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Every year at this time, March 20 or 21, people celebrate World Storytelling Day. The day is an opportunity to celebrate the tradition and art of verbal storytelling. From fables to fairytales, to prose to poems, stories have been passed down…
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The Key to Successful Messaging: Find Your Voice

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Recently, we were sitting around the table in our conference room discussing a messaging facilitation our company led for a client. These facilitations help us formulate a message map that helps organizations successfully share their story.…

Chartwell Agency Wins Eight ADDY Awards

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Firm earns awards for each nomination submitted Chartwell Agency recently won eight American Advertising Awards from the American Advertising Federation (AAF) Northern Illinois. The awards recognize area businesses and organizations for…
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Designing for Digital Marketing

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You’ve developed an amazing campaign. It’s going to look great in print, wow people on billboards and banners, and captivate audiences in video. It’s a big idea that’s really going to pay off. But sometimes you need to step back and…
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Healthcare Marketing Plans: Five Essentials

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While healthcare marketing is unique and can be challenging, the key strategies organizations should consider in their healthcare marketing plans are much like other industries and there are several basics that all healthcare organizations…

Chartwell Super Bowl Ads Takeaways and Favorites

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It’s all about the Super Bowl ads! Some people watch the actual game, but for many of us in the marketing biz, the Super Bowl is, well, the Super Bowl of advertising. With big budgets and even bigger ideas, the world’s leading brands duke…
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Know Who Manages Your Digital Channels to Avoid Future Headaches

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As organizations manage multiple digital channels, including social media, websites, and analytics that all require different accounts and logins, it is vital to keep track of who can access these channels and have a contingency plan when that…