laptop and movie sign with notebook

Lights, Camera, Action: Three Elements for Marketing with Video

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As we have discovered in my earlier blogs, there is no media channel more powerful than video for marketing your company or organization to your target audience. Video draws in the viewer and creates a lasting understanding and a deeper connection…
rainbow color fading showing disappearance of color

The Disappearance of Color (or the gray takeover)

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I recently came across a TikTok that presented an analysis of the gradual disappearance of color over the last 200 or so years. The study used computer vision to analyze the color of 7,000 photographs from various museums, across 21 categories.…
2 people meeting each other in office

Media Meet & Greets: Seize the Opportunity

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Industry conferences and trade shows are back in full swing after a pause due to the COVID-19 pandemic. Many organizations are just starting to send team members back to events this fall as the heavy event season kicks off. Conferences are…
hands typing on a computer while reviewing owned media

Updating Your Owned Media: 3 Reasons Why It’s Time for a Review

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When it comes to marketing, we believe in employing a combination of owned, earned, paid, and shared media strategies to ensure you’re connecting with your clients wherever they are. While each of these strategies have their own actions,…
website-copy-vlog

Not an Online Brochure – Writing Website Copy That Works!

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At Chartwell Agency, we do more than design and develop beautiful websites – we also write the website copy. Why? Writing website copy is a specialized style of marketing content development that is part science, part artform. Understanding the user experience, following best practices for consistent content presentation, telling a story, and driving a call to action across multiple display variables represent just a few of the challenges for web copywriters. Here are a few tips to write website copy that really works.
benefits of blogging

The Benefits of Blogging and Answering: Should My Company Blog?

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We often get asked: is it really beneficial for my company to have a blog? Or, we are so busy, do we actually have time to blog? The answer to both of those questions is a resounding – shout it from the mountaintops – YES! I mean, after…

Recession Proof Your Marketing

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The fear of a recession is real, and there is a large debate on whether the downturn will begin this year or next. This means a potential decrease in consumer spending, fewer products and services being sold by businesses, and more job loss…

The WWW (WHY? WHAT? WHO?) of Website Development

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https://youtu.be/hgcwG7MGtuw Websites are the core of most businesses’ brands. They are a portal for people to know and understand who you are, what you do, why you do it, and what you can do for them. As digital and virtual engagement…
man taking vertical video of coffee and cake

Vertical Video: Three Reasons to go Vertical

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In my first blog of this series I laid out the reasons why you should be using video in your marketing efforts. The number of people consuming video on their mobile devices is staggering and only increasing. In my most recent vlog I went over…
employee recognition by group of people

Kudos – Giving Employee Recognition in a Way that Matters

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Great organizational leaders do it frequently and effectively. All employees need it. Positive corporate cultures thrive on it. To what am I referring? Giving employee recognition and praise. While we know that receiving praise for a job…