Marketing Strategies to Curb the Candy Hangover

, ,
Trick or treat!  It’s time again for my annual Halloween-themed blog. I have talked about how you can sweeten up your marketing strategies using popular Halloween candy as examples, how your plan can die in its tracks using horror movie analogies and how you can dress up your marketing ideas using costumes as a theme.
Online reviews showing near a phone

Embrace Online Reviews: 3 ways reviews can help grow your business

,
Reviews are everywhere. From online reviews on Google, Yelp, and Facebook to specific websites like Doctor.com, we rarely make purchases without some information about the brand that we’re buying from. It’s easier than ever to get information…
Racine School You Belong Here Campaign images

Chartwell Agency Develops Successful Integrated Marketing Campaign for Racine Unified School District

, , , , , , , , ,
Chartwell Agency recently developed and implemented a fully integrated marketing campaign for the Racine Unified School District (RUSD) to drive enrollment for its schools, raise awareness of its educational offerings, and position itself as…

Recruitment Marketing – How You Can Help Fill the Talent Pipeline

,
Recruitment marketing is a hot topic on everyone’s mind. At the recent Illinois Society for Healthcare Marketing and PR (ISHMPR) and the Wisconsin Healthcare PR and Marketing Society (WHPRMS) annual conferences, Chartwell was able to connect…
Engagement dial turning to high

Make Employee Engagement an Ongoing Marketing Strategy

,
Too often, organizations consider employee retention or employee engagement as a human resource or operations focus and assume that marketing should be focused on external audiences. If that statement seems true to you/your business, I challenge…
laptop on desk showing web design

Insights from a Recent Website Redesign

,
There is more to website redesign than good looks. The construction of your website has to be innovative, be held to the latest SEO standards, with impactful messaging, and have rock-solid functionality. When designing a website, you must become…
chalkboard asking who is your audience

Understanding your Customers: The Never-Ending Customer Journey Part Two 

, ,
In July, I asked you if you know who you are. An odd question, maybe, but it’s all part of the process of understanding the customer journey. In that blog, I wrote that until you understood your own organization would you be able to define…
laptop and movie sign with notebook

Lights, Camera, Action: Three Elements for Marketing with Video

,
As we have discovered in my earlier blogs, there is no media channel more powerful than video for marketing your company or organization to your target audience. Video draws in the viewer and creates a lasting understanding and a deeper connection…
rainbow color fading showing disappearance of color

The Disappearance of Color (or the gray takeover)

,
I recently came across a TikTok that presented an analysis of the gradual disappearance of color over the last 200 or so years. The study used computer vision to analyze the color of 7,000 photographs from various museums, across 21 categories.…
2 people meeting each other in office

Media Meet & Greets: Seize the Opportunity

,
Industry conferences and trade shows are back in full swing after a pause due to the COVID-19 pandemic. Many organizations are just starting to send team members back to events this fall as the heavy event season kicks off. Conferences are…