It’s Our First Vlog!

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Welcome to 2021 and congratulations on making it through 2020. If we haven’t said it lately, thank you for taking time to visit our website and check out our blog. Hello to all the new visitors out there. If you’ve been here before, this particular blog might look a little different (spoiler – it’s the video).

Your Logo is More Than Just a Font

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We do a lot of brand work here at Chartwell Agency, and that includes refreshing an organization’s existing logo or designing a new logo altogether for a business. Regardless of the end goal, we always start with a thorough discussion…

Public Relations Strategies: Get Off the Backburner and in Front of Your Clients

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When the storm of COVID-19 restrictions started, many companies battened down the hatches and reduced marketing budgets. Organizations asked their marketing teams to do more with less. More traditional strategies like public relations were…

Begin with the End in Mind (or – How the Heck Do I Plan for 2021?)

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Each year around this time, individuals from all levels of an organization gather to discuss the goals and budgets for the year ahead. For many who hunkered down to do this last fall, it’s almost laughable to think how the significant…
marketing award Marcom

Chartwell Agency Earns Six International Marketing Awards

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Chartwell Agency recently earned six MarCom Awards, including two Platinum – the highest honors, for marketing efforts on behalf of its clients. The MarCom Awards is an international creative competition which recognizes outstanding achievement…

Plan For The Unplanned In Healthcare

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The COVID-19 pandemic has both underscored the importance of healthcare and challenged it in unexpected ways this year. Many hospitals and health systems were full of COVID patients and struggling with procuring personal protective equipment…
Group doing a postmortem

The Importance of Project Postmortems

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Some of our favorite Halloween movies feature zombies coming back from the dead and creepy cemetery scenes. In the spirit of the season, I want to stress how important postmortems are for your marketing projects. The goal for these autopsy…

Rock Valley Credit Union Names Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Rock Valley Credit Union (RVCU), a Rockford-area independent financial institution that offers personal solutions for…

Is Your Marketing Plan Straight Out of a Horror Movie?

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Horror movies: some love them, others can’t get through one without covering their eyes. Either way, I think we can all agree that none of us can get through one without yelling or throwing the remote at the TV. Oftentimes, we are left scratching…

Edgebrook Shopping Center Selects Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Edgebrook Shopping Center, a Rockford original which serves as home to numerous local merchants including restaurants,…