Public Relations Strategies: Get Off the Backburner and in Front of Your Clients

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When the storm of COVID-19 restrictions started, many companies battened down the hatches and reduced marketing budgets. Organizations asked their marketing teams to do more with less. More traditional strategies like public relations were…

Begin with the End in Mind (or – How the Heck Do I Plan for 2021?)

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Each year around this time, individuals from all levels of an organization gather to discuss the goals and budgets for the year ahead. For many who hunkered down to do this last fall, it’s almost laughable to think how the significant…
marketing award Marcom

Chartwell Agency Earns Six International Marketing Awards

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Chartwell Agency recently earned six MarCom Awards, including two Platinum – the highest honors, for marketing efforts on behalf of its clients. The MarCom Awards is an international creative competition which recognizes outstanding achievement…

Plan For The Unplanned In Healthcare

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The COVID-19 pandemic has both underscored the importance of healthcare and challenged it in unexpected ways this year. Many hospitals and health systems were full of COVID patients and struggling with procuring personal protective equipment…
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The Importance of Project Postmortems

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Some of our favorite Halloween movies feature zombies coming back from the dead and creepy cemetery scenes. In the spirit of the season, I want to stress how important postmortems are for your marketing projects. The goal for these autopsy…

Rock Valley Credit Union Names Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Rock Valley Credit Union (RVCU), a Rockford-area independent financial institution that offers personal solutions for…

Is Your Marketing Plan Straight Out of a Horror Movie?

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Horror movies: some love them, others can’t get through one without covering their eyes. Either way, I think we can all agree that none of us can get through one without yelling or throwing the remote at the TV. Oftentimes, we are left scratching…

Edgebrook Shopping Center Selects Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Edgebrook Shopping Center, a Rockford original which serves as home to numerous local merchants including restaurants,…

Does Your Website Deserve a Raise?

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Your website is one of your hardest working customer service representatives. Available 24/7/365, it’s always ready to connect with your customers. When was the last time you gave your digital employee a performance review? Just like any…

Don’t Spread Your Marketing Message Too Thin

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It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When…