At Chartwell Agency, we do more than design and develop beautiful websites – we also write the website copy. Why? Writing website copy is a specialized style of marketing content development that is part science, part artform. Understanding the user experience, following best practices for consistent content presentation, telling a story, and driving a call to action across multiple display variables represent just a few of the challenges for web copywriters. Here are a few tips to write website copy that really works.

When people search online, regardless of what browser they use, they will end up on a Search Engine Results Page (SERP) and must sift through the results to find what they’re looking for. How do they do that and, more importantly, how do they find you?

Chartwell Agency recently received recognition from the MarCom Awards, an international competition honoring excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Among…